Aalayaa Jewellery – lunarsix.com

Case Study

Meezan Wealth

– From Local Presence to Nationwide Growth with SEO & PPC by LunarSix

Meezan Wealth, a trusted name in financial planning and wealth management, partnered with LunarSix to strengthen their online presence and boost their client acquisition through digital marketing. What began as a targeted campaign for their Sydney office soon evolved into a multi-location success story, expanding operations and marketing reach to Melbourne and Perth.

Challenges

Before partnering with LunarSix, Meezan Wealth faced challenges such as:

Limited organic visibility in a highly competitive financial market

Low website traffic and stagnant search engine rankings

Minimal inbound inquiries and low-quality leads from digital channels

No structured paid advertising campaigns

Results After(6 Months)

200% increase in organic traffic
Top 3 Google rankings for major financial service keywords in Sydney
3X increase in inbound leads compared to the previous period
40% lower cost per lead (CPL) from PPC campaigns due to smart targeting
Expansion of marketing efforts to Melbourne and Perth offices
Significant growth in revenue driven by improved lead quality and volume

Strategy

LunarSix implemented a custom-tailored digital marketing strategy that included:

Search Engine Optimization (SEO):

In-depth keyword research and competitor analysis
Technical SEO fixes to improve site performance
Location-based SEO strategies to dominate local search
Creation and optimization of high-converting service pages
High-authority backlink building to improve domain trust

Pay-Per-Click (PPC):

Google Ads campaigns targeting financial services queries in Sydney
Conversion-optimized landing pages for lead generation
Regular A/B testing and budget optimization for better ROI
Expansion of ad campaigns to include Melbourne and Perth as business grew